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Since its founding in 1946, Yonex has been committed to “monozukuri (craftsmanship),“ innovation, and the development of sport, guided by our company philosophy “to craft a better future with unique innovations.” As a global brand and sporting goods manufacturer, we remain resolute in our mission to create and deliver the highest quality products to customers across the globe. To achieve this, we outlined our medium to long-term vision in our "Global Growth Strategy (GGS)." This new strategy focuses on enhancing connections with our customers, better understanding what they need, and evolving our ability to craft and innovate.

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